Trade Gains

The Sales 360 – Drive revenue

Sales are the lifeblood of any business, and mastering the art of selling is crucial for sustainable growth and profitability. “The Sales 360 – Drive Revenue” is an in-depth course designed to equip business owners, sales professionals, and entrepreneurs with the skills and strategies needed to maximize sales performance. This course covers everything from quoting and estimating to in-person sales techniques and process enhancements, ensuring you have the tools to close more deals and increase your revenue. All of our courses are video based with questions to test your understanding and all come with a 30 minute free call support session to enhance your sucess. You also will gain free access to our members area as part of buying an online course.

Course Modules Overview

Maximize Your Sales Potential with The Sales 360 – Drive Revenue

Whether you’re looking to sharpen your sales techniques, streamline your processes, or tap into new customer bases, this course is designed to give you the tools and insight to drive sustainable growth and consistent revenue.

The trade industry is diverse—filled with multiple niches, customer types, and marketing approaches. To succeed, you must first understand the core of your business:

  • Who are you as a business today?

  • Who is your ideal customer?

  • Does your internal and external sales process effectively convert this customer type?

  • Is your marketing aligned with your audience’s expectations and needs?

  • Are you—and your team—approaching sales and leads with clarity and consistency?

Once you gain this understanding, the next step is identifying untapped opportunities:

  • Are there customer types or markets you’re not yet speaking to?

  • Are there gaps in your strategy holding back your sales performance?

This course is designed to bring out the answers only you can give—with expert guidance to refine your approach, open new revenue streams, and increase profitability.

Case in Point:
Ryan’s company, Ry Group, has historically focused on domestic and reactive property maintenance. But with economic shifts and reduced disposable income in the domestic market, he’s now pivoting toward commercial contracts to create more stability and consistent income. This is the kind of strategic shift this course can help you uncover and execute.


What’s Included:

  • Video-based lessons on sales strategy, customer targeting, process optimization, lead conversion, and team alignment

  • Targeted reflection questions to help you build a sales roadmap tailored to your business and market

  • A free 30-minute 1:1 support call to dive into your unique challenges and goals

  • Free access to our members area, where you’ll find ongoing support, community insights, and valuable tools

Start thinking strategically about sales—and transform your business with focused, actionable knowledge.

Module 1: How to Know What to Quote or Spend Your Time On
  •  Your Business & Target Customer: What is your bread and butter service you can offer confidently and who is the person that is more likely to want and need your service

  • Understanding Value Propositions: Identifying and communicating the unique value your business offers.
  • Assessing Customer Needs: Techniques for uncovering the specific needs and pain points of your customers.
  • Prioritizing Opportunities: Strategies for determining which leads to pursue based on potential value and fit.

  • Creating a Quoting Process: Developing a standardized process for providing quotes, ensuring consistency and accuracy.
  • Time Management in Sales: Allocating your time effectively to maximize sales efforts and results.
Module 2: In-Person Sales Techniques – How to Make the Customer Choose You
  • Building Rapport: Techniques for establishing trust and a connection with potential clients.

  • Active Listening: How to listen effectively to understand customer needs and concerns.

  • Presenting Solutions: Crafting compelling presentations that highlight the benefits of your products or services.

  • Overcoming Objections: Strategies for addressing and overcoming common customer objections.

  • Closing Techniques: Methods for closing sales confidently and effectively, ensuring a positive experience for the customer.

Module 3: How to Layout and Prepare a Good Sales Estimate for Any Trade
  • The Anatomy of a Sales Estimate: Key components of a comprehensive and professional sales estimate.

  • Detailing Costs and Services: How to itemize and explain costs, ensuring transparency and clarity.

  • Customizing Estimates: Tailoring estimates to meet the specific needs and preferences of different clients.

  • Visual Aids and Tools: Utilizing visuals, diagrams, and software to enhance the presentation of estimates.

  • Follow-Up Strategies: Best practices for following up on estimates to encourage decision-making and reduce time to close.

Module 4: How to Enhance Your Software and Processes to Better Your Acceptance and Conversion
  • Choosing the Right Sales Tools: Overview of CRM systems, sales tracking software, and other tools to streamline sales processes.

  • Integrating Technology: Tips for integrating new tools into your existing systems without disrupting operations.

  • Automation and Efficiency: How to automate repetitive tasks to free up time for high-value activities.

  • Data Analysis and Reporting: Using data analytics to track performance, identify trends, and make informed decisions.

  • Continuous Improvement: Techniques for regularly reviewing and refining sales processes to maintain a competitive edge.

  • Marketing Strategy: What Marketing Strategies Support all of your previous answers? I.e if Commercial connections are neede maybe its Linkedin sales funnel or if domestic maybe its local online search presence.

Ryan’s Achievements

Course Benefits

Register Your Interest

    Those who achieve the most are driven by learning—earning naturally follows

    Our Combined Learning Approach with Live 1-1 Support, Online Course Access (With Video), Peer-Peer Connection & External Content – is Study backed to ensure the maximum chance of success. Only you can make the first move though.

    - Learn With

    Ryan O’Sullivan