Trade Gains

The Start Up Guide

Starting a new business can be both exciting and challenging. “The Start Up Guide” is designed to provide Trade Specific essential knowledge, to enable those looking to successfully launch and grow their own business. This comprehensive course offers step-by-step guidance through the critical stages of setting up a business, Knowing what your goal is from owning the business, choosing the right niche and managing customer relationships. All of our courses are video based with questions to test your understanding and all come with a 30 minute free call support session to enhance your success. You also will gain free access to our members area for 3 months as part of buying an online course.

Duration

6 weeks (Online, Self-paced)

Format

Video tutorials, practical exercises, downloadable resources, and access to a members-only group for networking and support.

Price

£95 per course (Includes 3 months free membership in the members group)

Course Modules Overview

Start Your Business Journey with Confidence and Clarity
“The Start Up Guide” is designed for aspiring entrepreneurs who want to build a business with intention—not guesswork.

There are countless crucial decisions that many people overlook in the early stages of starting a business. Without a clear foundation, you risk spending more time, money, and energy later down the line fixing what should have been planned from the start—whether that’s rebranding, restructuring, or repositioning your business in the market.

While every business evolves, your first steps should be taken with direction. This course helps you ask the right questions before you begin, so your decisions are informed, aligned, and built for long-term success.

One of the most overlooked questions?
“What do I actually want from starting this business?”
This one answer becomes the foundation for every decision you’ll make. And if that goal stays constant, it should echo in every choice, strategy, and change you pursue. Is it more time and less rigid employment, is it to be a sector disruptor, is it purely a financial stepping stone with an aim to build and sell quickly?

From this core question, we help you explore:

  • What legal structure (sole trader, partnership, limited company) best suits your goals

  • Whether you’ll need investors or partners—and how to find the right ones

  • If you should hire a team from the start or begin solo

  • Who your ideal customer is, and how that shapes your branding, name, and messaging

  • What tools, tech, and platforms will best serve your goals from day one
    …and so much more.

Module 1: How to Pick Your Niche and Why This Works

  • Understanding Market Gaps: Learn how to identify unmet needs or underserved markets.

  • Analyzing Your Strengths and Interests: Align your business with your passions and expertise.

  • Researching Potential Niches: Conduct market research to validate your niche ideas.

  • Evaluating Competition: Assess the competitive landscape to position your business effectively.

  • Making a Decision: Choose a niche that offers profitability and long-term growth potential.

Module 2: How to Incorporate the Company and Choose a Name & Brand

  • Legal Structures and Incorporation: Explore different business structures (sole proprietorship, LLC, corporation) and their implications.

  • Brand Identity Development: Learn the fundamentals of creating a memorable and impactful brand.

  • Naming Your Business: Tips and strategies for choosing a name that resonates with your target audience.

  • Securing Your Brand: Trademarking and securing domain names to protect your brand identity.

  • Design Essentials: Basics of logo design, color schemes, and branding guidelines.

Module 3: What Software for Paperwork and Customers to Have Ready for Launch

  • Essential Business Software: Overview of accounting, project management, and CRM tools.

  • Customer Management Systems: Selecting and implementing a Customer Relationship Management (CRM) system.

  • Streamlining Operations: Tools for invoicing, scheduling, and communication.

  • Data Security and Compliance: Ensuring your software solutions meet legal and security standards.

  • Integration and Automation: How to integrate software systems to automate and streamline business processes.

Module 4: How to Get Customers Through the Door

  • Marketing Basics: Introduction to digital marketing, social media, and traditional marketing strategies.

  • Building an Online Presence: Creating and optimizing a website for search engines.

  • Content Marketing: Developing a content strategy that attracts and engages your audience.

  • Paid Advertising: Understanding Google Ads, social media ads, and other paid channels.

  • Networking and Partnerships: Leveraging personal networks and partnerships for growth.

Module 5: How to Keep Your Customers and Grow Them

  • Customer Retention Strategies: Techniques for building long-lasting relationships with customers.

  • Loyalty Programs and Incentives: Creating programs that reward repeat customers.

  • Feedback and Continuous Improvement: Using customer feedback to refine products and services.

  • Upselling and Cross-Selling: Strategies to increase the value of each customer relationship.

  • Personalized Customer Experience: Tailoring your approach to meet individual customer needs.

Module 6: How to Deal with Customer Complaints

  • Understanding Customer Complaints: Types and causes of complaints.

  • Effective Communication: Techniques for handling complaints professionally and empathetically.

  • Problem-Solving Skills: Steps to resolve issues quickly and satisfactorily.

  • Preventing Future Issues: Analyzing complaints to prevent future occurrences.

  • Building a Culture of Service Excellence: Fostering a company-wide commitment to customer satisfaction.

Ryan’s Achievements

Course Benefits

Holistic Approach

Addresses both personal and professional growth, providing a well-rounded development experience.

Proven Strategies

Learn from techniques used by successful individuals and entrepreneurs.

Practical Tools

Access to practical tools, worksheets, and exercises to apply what you learn.

Community Support

Engage with like-minded individuals in the members-only group for motivation and support.

Free 30 Minute Phone Support

Get Access to a 30 minute free phone support session in relation to the course itself and any queries surrounding those topics. Giving you the chance to further that chance of sucess

Register Your Interest

    Those who achieve the most are driven by learning—earning naturally follows

    Our Combined Learning Approach with Live 1-1 Support, Online Course Access (With Video), Peer-Peer Connection & External Content – is Study backed to ensure the maximum chance of success. Only you can make the first move though.

    - Learn With

    Ryan O’Sullivan